AdSauce

UX Research, flow, use cases, wireframing and prototyping

I was tasked with designing the user experience of a new application called AdSauce, which aimed to provide users with insights and analytics on their advertising campaigns. The client wanted a user-friendly design that would make it easy for users to access and understand their campaign data.

Project Overview

I was tasked with designing the user experience of a new application called AdSauce, which aimed to provide users with insights and analytics on their advertising campaigns. The client wanted a user-friendly design that would make it easy for users to access and understand their campaign data.

Research and Analysis

To understand the user's needs and pain points, I conducted a user research study that involved both qualitative and quantitative methods. I conducted user interviews and surveys to gather feedback on the current design, functionality, and usability of similar analytics applications. I also researched other analytics applications to understand how they approached similar problems.

Based on the insights gathered from the research, I created user personas that represented the different types of users of the application. I also conducted a competitive analysis to see how other similar applications were designed and to identify best practices.

Design and Iteration

With a better understanding of the user's needs and the application's limitations, I started the design process. I created wireframes that reflected the changes needed to improve the application's usability and user flow. I also created high-fidelity prototypes to test the new design with users.

One of the challenges I faced during the design process was presenting complex data in a clear and concise manner. To solve this, I used a dashboard design approach that allowed users to access different metrics and insights on a single page. I also used a combination of graphs, charts, and tables to present the data in a visually appealing and easy-to-understand manner.

I also made sure that the application was responsive and accessible, allowing users to access it from a variety of devices and platforms.

I conducted user testing sessions and gathered feedback on the new design. Based on the feedback, I made iterative changes to the design to improve the user experience. For example, I added features such as customizable reports and real-time data updates to make it easier for users to access and analyze their campaign data.

Final Product

The final product was a user-friendly application that made it easy for users to access and analyze their advertising campaign data. The application had a clean and modern design that appealed to a wide range of users. User feedback on the application was positive, with many users reporting that it was easy to use and understand their campaign data. The application was also responsive and accessible, allowing users to access it from a variety of devices and platforms.