Ranger

UX Research, flow, use cases, wireframing and prototyping

Rangers Apparel came to me asking for a rebrand and then later some promotional materials to promote the new brand being a range of tshirts.

“Steve was inspiring and brought out the best in the brand” Jay Lockwood

Rangers were already ‘outfitted’ with a minimal brand and line of clothing range for outdoor use but where looking for something beyond there simple logotype to promote the brand and new clothing line.

Part of the new Range(r) was a new season of fashion aimed at a more suburban style, for everyday wear on the streets. They simply couldn’t consider the name so I discussed the name 'On The Streets - Ranger Streetwear’. It worked and I went ahead with the additional branding.