MyMoneyBack

UX Research, flow, use cases, wireframing and prototyping

I was tasked with creating the packaging design for a new coffee brand called The Bean Co. The client wanted a design that reflected the brand's values of quality, sustainability, and simplicity. The client also wanted the packaging to stand out on the shelves and appeal to a broad range of consumers.

Research and Analysis

To understand the target audience and the market, I conducted market research and analyzed the packaging designs of other coffee brands. I also gathered feedback from potential customers through surveys and focus groups to understand their preferences and pain points when it comes to coffee packaging.

Design and Iteration

Based on the research insights, I started the design process. I began by creating several design concepts that reflected the brand's values and the preferences of the target audience. I used earthy colors and simple typography to create a minimalist design that stood out on the shelves. I also incorporated a subtle texture to create a premium feel to the packaging.

After presenting the initial design concepts to the client, we selected one concept to move forward with. I then made iterative changes to the design to improve its overall appeal and functionality. I added a window to the packaging to showcase the coffee beans inside and make it easier for customers to see the quality of the beans. I also incorporated a QR code on the back of the packaging that allowed customers to access information about the coffee's origin and the brand's sustainability practices.

Final Product

The final product was a packaging design that reflected the brand's values and appealed to the target audience. The minimalist design, earthy colors, and simple typography created a premium feel that stood out on the shelves. The window and QR code added functionality and made it easier for customers to access information about the coffee's quality and sustainability. The client was pleased with the final design and reported positive feedback from customers.