"With over 20 years experience as an agile, highly organised, energetic, creative problem solver"
Lead UI/UX Product Designer, Systems & Integrations
Led UX/UI design and product development for Horizon application, benefiting major clients like Fraser Group, Metropolitan Gaming, Sports Direct, Silverstone, Jack Daniels, and House of Fraser.
Collaborated with cross-functional teams to ensure seamless execution of design and product vision.
Implemented user-centered design principles to enhance user experience and drive product success.
Additionally developing the Horizon website built within Wordpress.
Founder & Mentor
Advocate for Practical, Career-Focused UX Learning: Emphasize knowledge that prepares designers for long-term success, beyond flashy tools or theory-heavy content.
Critique of Traditional UX Courses: Address the common pitfalls of overpriced courses that focus too heavily on tools like Figma, neglecting strategy and real-world problem-solving.
Champion Real-World Experience: Advocate for hands-on, practical training that bridges the gap between theory and industry application.
Provide Career Support and Guidance: Offer mentorship and actionable steps to help designers break into the industry and advance their careers.
Simplify the Learning Journey: Develop clear, structured roadmaps for beginners to reduce confusion and help them get started confidently.
Foster Industry Confidence: Guide designers to build the skills and confidence needed to secure meaningful UX roles.
Freelance UI & UX Designer | Brand | Graphics | Marketing | Software Developer
UI Design: Expert in creating intuitive and visually appealing user interfaces for web and mobile applications.
UX Product Research: Skilled in conducting user research, usability testing, and translating insights into actionable design improvements.
Brand Design: Experienced in developing and maintaining consistent brand identities across digital and print platforms.
Graphic Design: Proficient in creating compelling visual assets for marketing materials, websites, and social media.
Social Media Management: Managed content strategy, branding, and engagement across various social media platforms to drive brand awareness.
Software Development & Integrations: Experience in integrating software tools and platforms to enhance functionality and improve user experiences.
UX Product Manager | Senior Lead UI Designer | Software Developer
Spearheaded UX/UI design and product development for the Horizon application, delivering tailored solutions for major clients including Fraser Group, Metropolitan Gaming, Sports Direct, Silverstone, Jack Daniels, and House of Fraser.
Collaborated closely with cross-functional teams, ensuring alignment between design, development, and business objectives for seamless product delivery.
Applied user-centered design principles and data-driven insights to optimize user experience, resulting in improved engagement and product success.
Led the development of the Horizon website, utilizing WordPress and modern web technologies to create a responsive and user-friendly platform.
Teaching Professional - Teaching NCFE Level 3 Certificate in UX/UI and Web design
Remote and Personalized Instruction: Delivered engaging online classes, providing both group sessions and one-on-one mentoring via video conferencing tools (e.g., Zoom, Google Meet).
Course Development: Designed and developed comprehensive course materials, interactive modules, and assessments, utilizing modern e-learning platforms (e.g., Google Classroom, Moodle).
Student Success: Empowered students to achieve NCFE Level 3 Certification in UX/UI and Web Design, incorporating hands-on projects and industry-standard tools (e.g., Figma, Adobe XD).
Agile Learning Approach: Applied Agile methodologies to curriculum delivery, enabling adaptable, iterative learning, and real-time feedback.
Inclusive Design: Focused on accessibility and inclusive design principles, ensuring students were equipped to create user-friendly, accessible digital products.
Lead UI/UX Product Designer, Lead Shopify Dev & Integrations
Designed and directed: a promotional website at Roamer, utilizing user flows and UX research to improve user experience.
Built a custom Shopify 2.0 theme: for the branded e-commerce platform, contributing to increased sales.
Developed a discount application: boosting sales and customer engagement.
Optimized conversion rates: through design improvements and user-focused features.
Collaborated with cross-functional teams: to ensure seamless feature integration and user-centric solutions.
Senior UI/UX Product Designer, Systems & Integrations + B2B Project Manager
Design & Development Leadership: Led projects to create engaging user experiences, converting users into advocates and ensuring high-quality design solutions.
Client Collaboration & Scaling: Worked closely with clients to understand their needs, offering scalable digital services and top-notch design solutions.
Innovation & Fresh Ideas: Implemented innovative design concepts, positioning clients as leaders in the digital services industry.
Cross-functional Collaboration: Led teams in executing responsive design strategies, resulting in a 40% increase in mobile traffic.
Process Improvement & Efficiency: Streamlined user testing and persona development, reducing testing cycles by 20% and minimizing rework by 15%.
Senior UI/UX Product Designer, Lead Shopify Dev & Integrations
Team Leadership & Coaching: Managed a large team of UI Designers and Developers, coaching them on both hard and soft skills within an Agile/Scrum environment.
Client & Stakeholder Liaison: Collaborated with clients, designers, developers, and management to produce practical approaches for eCommerce store design and development.
Shopify Website Design: Creating UI designs for Shopify websites using the Integrity Theme.
eCommerce UX Optimization: Supporting Shopify businesses with UX-focused design solutions to enhance user experience.
Design & Development Support: Providing design and development assistance to deliver seamless client projects.
Client Collaboration: Working closely with clients to understand needs and deliver high-quality eCommerce stores.
Team Collaboration: Partnering with developers to ensure design and functionality align for optimal store performance.
Freelance UI/UX Designer | Brand | Graphics | Marketing | Software Developer
Creative Solutions & Digital Strategies: Designing and developing innovative solutions for global B2B markets with a focus on user-centered design and digital strategy.
UX Design & Prototyping: Expertise in wireframing, prototyping, usability testing, and crafting seamless user journeys through research and ideation.
Business Management & Consultancy: Managing contracts, building client relationships, and providing strategic consultancy to meet business objectives.
Global Market Focus: Delivering tailored solutions for diverse industries, balancing creativity with business impact.
Highly Organized Problem Solver: Energetic and detail-oriented approach to delivering creative, scalable, and effective outcomes.
Lead UI/UX Product Designer & Front End Developer
Digital Strategy & Creative Direction: Delivered digital strategy and creative direction for N17’s portfolio, overseeing wireframing, prototyping, usability testing, and ideation to enhance user journey and experience.
User Research & Testing: Conducted surveys, interviews, and usability testing to inform product design, resulting in a 15% decrease in user complaints and a 10% increase in satisfaction.
Cross-Functional Collaboration: Worked with cross-functional teams to integrate user feedback into the design process, reducing post-launch issues by 10% and streamlining product releases.
Consistency & Design Systems: Developed a comprehensive UX style guide, improving design consistency and reducing miscommunication by 20%.
Stakeholder Communication & Iterative Design: Presented UX recommendations to senior management, fostering a user-centric culture, and incorporated feedback into iterative designs, improving task success rates by 15%.
B2B Business Growth, Product Manager, Lead Shopify Dev & Integrations
Project & Team Leadership: Expertise in Agile/Scrum methodologies, resource allocation, risk management, and delivering projects within scope, timeline, and budget using tools like Jira, Asana, and Trello.
UX Design & Research: Proficient in user research, prototyping, wireframing (Figma, Sketch, Adobe XD), design systems, and accessibility (WCAG) for creating user-centered, cross-platform digital experiences.
Shopify & E-Commerce Development: Skilled in Shopify theme development, Liquid customization, app integrations, API usage (REST/GraphQL), headless CMS, and performance optimization for scalable online stores.
Technical Expertise: Strong knowledge of front-end technologies (HTML5, CSS3, JavaScript), version control (Git, Bitbucket), and tools for collaboration, analytics (Google Analytics, Hotjar), and SEO.
Stakeholder Communication & Collaboration: Experienced in liaising with clients, interpreting briefs, and fostering collaboration between cross-functional teams to align technical, design, and business objectives.
Senior UI/UX Designer, Software Developer & Integrations
Full-Stack Development: Proficient in HTML5, CSS3, JavaScript (ES6+), React.js, Vue.js, Node.js, PHP, and backend frameworks like Express.js and Laravel.
CMS & E-Commerce Expertise: Skilled in WordPress, Shopify, WooCommerce, Magento 2, and headless CMS solutions like Contentful and Strapi.
Design & User Experience: Expertise in UI/UX design for web and mobile apps using tools like Adobe XD, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Project Management & Client Collaboration: Experienced in Agile/Scrum methodologies, team leadership (Jira, Trello, Confluence), and interpreting client briefs to deliver tailored solutions.
Server & Cloud Infrastructure: Proficient in managing Apache, Nginx, and cloud platforms like AWS, DigitalOcean, and Azure, ensuring scalable and efficient solutions.
